Who you are, what you do, a general history of your business, etc.
What's working and not working for you, what should be improved, etc.
What makes them great? Colors, functionality, simplicity, structure, etc.
What is your mood board? Describe your ideal color scheme, typography (fonts), tone (friendly, serious/professional), etc.
What website addresses would you like? List them in order of preference, the first being most preferred.